Concept vehicle shown.
The forward-thinking Audi e-tron® GT concept vehicle plays the hero at the 2018 Los Angeles Auto Show.
It’s fair to say that when you lead with Robert Downey Jr. and the Head of Design at Audi AG, you know there’s something amazing to follow. Such as it was for the reveal of the Audi e-tron® GT concept vehicle at the LA Auto Show’s Automobility LA 2018.
Audi President Mark Del Rosso introduced a clip of the actor and Marc Lichte driving around downtown Los Angeles the night before in the concept vehicle, calling it “a new supercar for Super Heroes.”
It was a heady reminder that when “Iron Man” kicked off the Marvel Cinematic Universe in 2008—10 years and 21 films ago—it also kicked off the relationship between Audi and Marvel. Downey’s character, Tony Stark, drove one of the first Audi R8s in America in the film.
That relationship has come full circle, with Downey teasing that the e-tron GT concept—a stunner of a Gran Turismo that’s innovative and dynamic enough to be a hero in its own right—will make an appearance in the much-anticipated Marvel Studios’ “Avengers: Endgame.”
After the short clip, Lichte came to the auto show stage to point out exactly what makes the e-tron GT concept such a marvel—starting with the super-low center of gravity of the vehicle, two inches lower than the streamlined design icon Audi A7, a flat-floor design more reminiscent of the Audi R8.
In other words, it has the design touches of a classic grand tourer: flat and wide, with a long wheelbase.
“This is a four-door super sports car, all-electric,” Lichte said. “I’ve never gotten a chance to do a car like this. The architecture of a vehicle like this—it’s a new kind of design language for us, yet something in our DNA.”
PART OF THE NEXT SUPER-TEAM
With the world premiere of the all-electric Audi e-tron SUV in September 2018, we made a commitment to delivering the most dynamic electric vehicles available. The e-tron GT concept represents the next evolution in the power and performance that drivers expect from the Four Rings. By 2025, Audi plans on offering twelve models with all-electric drive, which we hope will provide roughly one-third of our sales, with a lineup that will include sedans, sportbacks and SUVs.
Over the next few years, e-tron—with the e-tron GT concept at its core—will provide an all-electric suite of vehicles that will give everyone the opportunity to marvel at the innovations and performance that have always been the hallmarks of our brand.