in the City

Sport <br/>in the City
Audi Sport makes it at the 
New York International Auto Show.
In New York City, we are always reminded of the energy, the collective drive of the city they say never sleeps. But there’s another side to New York: one of seduction—where something alluring and astonishing exists just behind big metal doors and beyond velvet ropes.

It’s fitting, then, that behind some big metal doors one night in mid-April, the drive that helps keep the engine of New York going was seen in a dynamic sheet-metal form. In the very stylish Meatpacking District, on the eve of the 2017 New York International Auto Show, we were treated to a sneak peek at the drive, energy and style of Audi Sport.

This wasn’t simply a glimpse of the all-new Audi RS 5 Coupe, which is currently anticipated to make its debut in 2018, nor was it just the debut of the Audi R8 LMS GT4 ready for the Audi Sport customer racing program. It was something bigger: a statement about an automaker’s intent, about being bold and seductive in the city that rewards it, about making Audi Sport the kind of brand that enthusiasts embrace and champion even more often.
Among other things, that means a more audacious presence—which is why we’re scheduling the launch of eight new Audi Sport—R and RS—models in the United States over the next 24 months. It also means an increase in scope. The Audi Sport division will now encompass not just corporate motorsports but also our customer racing division, Audi Sport collection and performance parts.
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made.”
To Audi of America President Scott Keogh, who presented the keynote at the launch, this emphasis on Audi Sport represents the best in Audi road capabilities and track performance, which means innovation, power and driving dynamics.
“Audi is a brand built on progress, and for us, racing has been the lab where so much of that progress has been made,” Keogh said. “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”
An old habit in a powerfully new form
This “new” Audi Sport brand is more of a refresh than something entirely different. It is born of a prestigious heritage that began in the 1930s from the legendary Silver Arrow models of our Auto Union marque. In '82 and '84, the Audi Ur—Quattro took the mantle of world champion, with its permanent all-wheel drive proving to be a game-changer.
Winning ways for the brand continued with Audi advancements in combustion engines and e-tron® components that helped us win 13 victories at Le Mans. In 2016, Audi launched the new R8 production car in parallel with the GT3 race car, the Audi R8 LMS. Thanks to the close cooperation between race car designers, motorsports specialists and production car developers, it’s a race car that shares approximately half of the same components with its production counterpart including the V10 FSI® engine and the ASF® lightweight multi-material construction.
Which brings us to New York City and the global debut of the Audi R8 LMS GT4. Created for the Audi Sport customer racing division, this race car follows the GT3, which won Daytona, along with sharing 50 percent of the DNA with the production R8 V10 Coupe. It’s thought to be an ideal race car for drivers participating in track events. The GT4 will make its racing debut at the Nürburgring 24 Hours in late May.
The 8
Audi Sport isn’t just about heritage, flashy debuts and sculpted power. It’s about ownership. Which is why, for the vast majority of Sport enthusiasts, the biggest news is the increase in the number of vehicles that will become available over the next couple of years.

In addition to the Audi R8 and RS 7 models, it was announced that the U.S. will soon see the all-new 2018 Audi TT RS as well as the 2018 Audi RS 3 Sedan, which will launch this summer for the first time in the U.S.
In the last quarter of 2017, we’ll launch the Audi RS 5 Coupe, a beautifully balanced road-and-track performer that will feature an all-new 2.9-liter TFSI® V6-biturbo engine currently planned to have 450 hp and 443 lb-ft of torque.[1]

See, it’s the seduction and energy. It’s New York, after all.